Have Questions? Start Here.

Not every product is suitable for crowdfunding.

Generally, products with clear differentiation, innovative features, solutions to specific consumer pain points, or a compelling brand story are better suited for crowdfunding as an initial market testing and sales channel.

Crowdfunding is especially suitable for:

• New brands and products preparing to enter the Taiwan market
• Innovative products with few direct competitors in the market
• Products with unique features that can be easily communicated through videos and engaging content
• Brands looking to validate market demand before investing in inventory and distribution
• Products with sufficient profit margins to cover advertising, content production, and platform fees (approximately 40% should be allocated for these costs)

However, products with limited differentiation, intense price competition, or features that are difficult for consumers to understand may not be ideal for launching directly on crowdfunding platforms.

At Cheers Media, we evaluate your product positioning, market competition, pricing, target audience, and content strategy before recommending whether to launch a crowdfunding campaign or begin with new product market validation.

Not necessarily.

If your product already has proven market data, an established sales track record, or a clear understanding of its target audience and key selling points in Taiwan, you can proceed directly with crowdfunding campaign planning.

However, for new brands, new products, or businesses entering the Taiwan market for the first time, we generally recommend conducting market validation before launching a crowdfunding campaign.

Through small-scale content and advertising tests, we can help identify:

• Which product features and selling points attract the most interest
• Which target audiences respond most positively
• How consumers respond to your product's pricing
• Which advertising creatives generate the most clicks and conversions

By gathering real market feedback before investing in a complete crowdfunding landing page, video production, and large-scale advertising campaigns, brands can significantly reduce the risks associated with upfront marketing investments.

Market validation is not a requirement for crowdfunding. It is a strategic step that helps brands make informed decisions before scaling their marketing budgets.

Yes, absolutely.

If your brand is already established in overseas markets and is looking to expand into Taiwan, Cheers Media can help you develop a localized market entry strategy—from market research and product positioning to content creation and product launches.

We typically begin by evaluating:

• Whether similar or competing products already exist in the Taiwan market
• Whether your product's key selling points in overseas markets will resonate with Taiwanese consumers
• What product information and features matter most to local consumers
• Whether crowdfunding, e-commerce, or other sales channels would be the most suitable market entry approach
• What localized content and marketing materials your brand needs to effectively reach Taiwanese audiences

If you're unfamiliar with the Taiwan market, we recommend starting with New Product Market Validation to test consumer demand and identify opportunities.

For brands with established market insights and a clear launch strategy, we also offer comprehensive Crowdfunding & Product Launch Services.

We don't simply replicate your overseas marketing strategy in Taiwan. We help you discover what truly resonates with Taiwanese consumers and turn that understanding into market opportunities.

Generally, we recommend allowing 6–10 weeks to prepare for a crowdfunding campaign, from initial planning to the official launch.

The actual timeline depends on your product's readiness, the availability of marketing materials, and whether additional video production, crowdfunding page development, or preliminary market testing is required.

The preparation process typically includes:

• Product positioning and market analysis
• Crowdfunding strategy and key messaging development
• Crowdfunding landing page design and copywriting
• Video production, product photography, and advertising creatives
• Advertising and audience testing
• Crowdfunding platform setup and official campaign launch

For brands with complete product information, ready-to-use marketing materials, and clear positioning, the preparation timeline may be shorter.

However, for new brands or businesses entering the Taiwan market for the first time, we recommend allowing additional time for market validation and strategic planning.

Crowdfunding is more than simply listing a product on a platform. It's a comprehensive go-to-market process designed to prepare your product for a successful launch.

No.

Under our standard service agreements, advertising budgets are provided separately by the client. Cheers Media does not cover or advance media advertising costs.

Advertising performance depends on various factors, including product positioning, pricing, creative content, consumer demand, and market conditions.

While we help brands plan advertising budgets, test creatives, analyze campaign performance, and continuously optimize results, advertising expenses remain the responsibility of the client.

For revenue-sharing, distribution partnerships, or joint investment projects, alternative arrangements may be considered based on product potential, profit margins, distribution rights, and overall business risks. These arrangements are evaluated separately and are not included in our standard crowdfunding service packages.

We share the goal of growing your business, while ensuring that advertising budgets, financial responsibilities, and partnership terms are clearly defined before the project begins.

We do not guarantee crowdfunding success or that a campaign will reach its funding goal.

Crowdfunding performance depends on multiple factors, including product competitiveness, pricing, brand credibility, creative performance, advertising costs, and market demand. Therefore, no crowdfunding campaign can reasonably guarantee its final sales results.

What Cheers Media can do is help brands minimize risks before launching a campaign through:

• Preliminary market research and competitor analysis
• Product positioning and key messaging strategy
• Advertising creative and audience testing
• Crowdfunding landing page and content optimization
• Continuous performance monitoring and strategy adjustments after launch

Our focus is not on promising guaranteed results, but on making data-driven decisions at every stage, helping brands determine whether and when to scale their advertising investments.

Crowdfunding success cannot be guaranteed, but thorough market validation and strategic planning can help reduce the risks of investing in the wrong direction.

Yes, absolutely.

A successful crowdfunding campaign is often just the first step in entering a new market. What matters most afterward is how brands continue to leverage the customer base, marketing content, brand awareness, and sales data gained during the campaign.

Depending on your brand's needs, Cheers Media can support your post-crowdfunding growth through:

• E-Commerce & Online Store Development – Expanding sales through e-commerce platforms and official brand websites
• Ongoing Advertising & Creative Optimization – Continuously improving advertising performance and marketing content
• CRM & Retargeting Strategies – Building customer relationships and encouraging repeat purchases
• KOL Collaborations & Media Exposure – Expanding brand visibility through influencers, original media programs, and content marketing
• Group Buying & Social Commerce – Exploring additional sales opportunities through online communities and group-buying campaigns
• Taiwan Distribution & Agency Partnerships – Evaluating potential retail channels, distributors, and local business partnerships

By analyzing actual crowdfunding performance data, we help brands identify the most promising audiences, selling points, and sales channels to build on—rather than starting from scratch after the campaign ends.

From validating market demand through crowdfunding to establishing sustainable sales channels, we help brands turn a successful launch into long-term growth in the Taiwan market.